Pricing an Item: Suggested Price, Comparable Sales, and Your Override

The app looks at recent sales of similar items: same type, same condition, same approximate age. If it finds three lamps that sold for $28, $32, and $35 in the past month, it suggests $31 (the average). It shows you the sales it used so you can decide whether to trust the suggestion.

**The suggestion is a starting point, not a rule.**

**The item is common.** Coffee tables, dining chairs, basic lamps, standard kitchen appliances. These items have lots of comparable sales. The app has plenty of data and the suggestion is usually accurate.

**The condition matches the comps.** If the app found a "good condition" lamp that sold for $32 and your lamp is also in "good condition," the suggestion is reliable.

**You want to sell it fast.** A fair price moves inventory. If you're running an estate sale and need everything gone by Sunday, accepting the suggestion gets items online quickly.

**You don't have time to research.** The app did the research. You can trust it if the photo quality and condition grade are right.

**The item is special or rare.** Vintage designer furniture, collectibles, signed art. These don't have many comps. If the app suggests $20 for a signed Murano glass piece and it's actually worth $150, override it. Do your own research on Etsy, eBay, or auction houses.

**The condition is better than the comps.** If the app found comps in "fair" condition but your item is "like new," ask more. You have a better product.

**The condition is worse than the comps.** If the comps are "good" but your item is "fair," ask less.

**You have local market knowledge.** You know what sells in your area. If the app suggests $40 for a dresser but you know furniture moves slowly in your market and buyers expect deals, lower it to $30.

**You want to stand out.** If there are five identical lamps priced at $35, price yours at $32 to win the bid quickly. Or price at $38 if yours is clearly nicer.

**You bought the item wrong.** If you paid $200 for something you thought was an antique and the app is suggesting $25, you have a choice: lose money, hold it, or don't sell it. Don't ask $200 hoping for a miracle.

In the review queue, tap the price field. A keyboard appears. Enter your price and confirm.

Your price replaces the suggestion immediately. You can change it again later if you want.

When you tap "View comps" or "See comparable sales," you see details:

• **Item description:** "Wooden dining table, walnut, 42-inch"
• **Condition:** "Good"
• **Sale price:** $65
• **Sale date:** "March 15, 2026"
• **Location:** "Chicago area"

Use this to judge relevance. If the comp is 1,000 miles away, the price might be inflated or depressed by local market. If the comp sold 6 months ago and prices have gone up, the suggestion might be low.

Estate sales: Price to sell. You want inventory clear. Use the suggested price or go 10–15% lower to move volume.

Auction or consignment: Price lower so bidding can happen. If the suggested price is $40, start the auction at $25 and let buyers compete. For consignment, your price determines commission—price fairly so the consignor makes money and you earn commission.

Yard sale: Price to move. You don't want to haul unsold items home. Price 20–30% lower than the suggested price. Yard sales are about speed, not maximum profit.

Flea market booth: Price where other vendors price. If every booth has lamps at $25, price yours at $25. If yours is special, $35. Shoppers are comparing within the market.

**The app found no comps or very old comps.** If it says "last sale was 8 months ago," the market may have shifted. Do your own research.

**The app found comps from a very different market.** If the comps are from major cities and you're in a rural area (or vice versa), adjust. Urban antique dealers charge more than rural estate sales.

**The item is discontinued or out of production.** Vintage or collectible items with few recent sales. Do more research before pricing.

**The photo quality is poor.** If the app couldn't see the item clearly, it might have tagged it wrong, and the comps it found might be for a different item.

**Asking too much because you paid a lot.** Your cost is irrelevant to the buyer. Price by market value, not sunk cost.

**Asking too little because you want it gone.** If the item is worth $80, asking $20 trains shoppers that you undervalue everything. You'll attract bottom-feeders, not serious buyers.

**Not adjusting for condition.** If the app found a "good condition" lamp at $32 and yours is damaged, don't ask $30. Ask $15–20.

**Ignoring the date of the comps.** Prices change. Recent sales (within the past month) are more reliable than old sales.

**Pricing every item the same way.** A $10 mug and a $1,000 dresser need different pricing strategy. Mug: accept the suggestion. Dresser: research thoroughly.

If you publish an item and it doesn't get bids after a few days, it's probably overpriced. You can unpublish it, lower the price, and republish. There's no penalty for repricing.

Conversely, if you get an offer immediately (or many bids right away), you might have priced it too low. Don't panic—sometimes a quick sale is exactly what you want. But note it for future items in that category.