Treasure Trails Organizer
# Treasure Trails (organizer side): build a multi-stop route
A Treasure Trail is a curated multi-sale route — a published itinerary of 3 to 6 sales that work well together geographically or by theme. Shoppers follow the route from stop to stop in a single outing. You build it. They drive it.
You can create a trail featuring your sale plus neighboring sales you recommend. Or you can join a trail another organizer built that includes you.
---
What a trail looks like to shoppers
Shoppers find trails under the **Trails** category on the homepage map. Each trail shows:
- A route map with numbered stops
- A summary card for each stop (sale name, hours, a few featured items)
- Turn-by-turn navigation between stops
Shoppers track which stops they've visited as they go. They can share the trail link with friends.
---
Why build one
**You get traffic from other organizers' audiences.** If a flea market vendor and a consignment organizer are both on your trail, their followers see your sale too. One trail, multiple audiences.
**It's low effort to join.** If your sale fits the route geographically, a five-minute setup puts your sale in front of shoppers who were already planning to be in the area.
**Trails appear separately from individual sale listings.** A shopper searching for sales on a Saturday might not find yours. A shopper browsing trails picks a route and follows it — your stop is part of their plan before they leave the house.
---
How to build a trail
1. Go to /organizer/trails
Tap **New Trail**.
2. Give it a title
Name it for what shoppers will search. Examples:
- "Grand Rapids Weekend Circuit"
- "Eastown Yard Sale Crawl"
- "Antiques and Consignment Loop — South Side"
Avoid vague names like "Saturday Trail" or "Our Route." Shoppers use the title to decide if the trail matches what they're looking for.
3. Add stops
Add your sale first. Then add neighboring sales by name or listing URL.
For each stop you can add:
- A short note ("furniture and tools," "jewelry and vintage clothing")
- The hours for that stop
The stop organizer receives a notification that you've added their sale. They can accept, edit their stop info, or decline. A stop shows as "Pending" until they respond. Your sale doesn't need their approval — only theirs does.
You don't have to add other organizers at all. If you're running multiple locations or a complex with multiple sections, you can build a trail featuring only your own stops.
4. Set the stop order
Drag stops into the order you want shoppers to follow. The app also shows a suggested order based on geography to minimize drive time — use it or override it.
A good rule of thumb: start with your biggest or most distinctive stop. End on something with wide appeal so shoppers finish with a strong impression.
5. Publish the trail
Tap **Publish**. The trail appears on the map immediately. Shoppers can find it by browsing the Trails category or by clicking a direct link you share.
---
How trails appear in search
Trails show up under the **Trails** filter on the homepage map. They don't appear in the regular sale listing search — they're a separate category. Share your trail link directly in your sale promotion to make sure your audience finds it. The [Promote page](/guides/promote-page) can include trail links in the share card.
---
Managing the trail on sale day
You don't need to monitor the trail in real time. If a stop cancels or changes hours, update their stop info or remove them. Shoppers who've saved the trail get a notification if stops change.
You can message all trail followers from the trail dashboard — useful for "Stop 2 opens at 9am not 8am" corrections.
---
Tips
**Keep stops within 10–15 minutes of each other.** Longer drives kill momentum. Shoppers who have to drive 30 minutes between stops start skipping.
**3 to 5 stops is the sweet spot.** Fewer than 3 and it's not really a route. More than 6 and shoppers can't finish it in a morning.
**Stagger opening times slightly.** If every stop opens at 8am, the crowd concentrates at the first stop. Try 8am, 8:30am, 9am — shoppers flow through more evenly.
**Include variety.** A trail of three identical estate sale types is less interesting than one with an estate sale, a yard sale, and a consignment shop.
**Tell the other organizers.** Don't just send the trail invite — text them directly. Let them know what you're building and why. Organizers who understand the benefit are more likely to promote the trail to their own audience.
---
Common questions
**Can another organizer add my sale to their trail without my permission?** They can add you, but you receive a notification and have to accept. If you decline, your sale is removed from their trail. If you don't respond within 48 hours, it stays as "Pending" and doesn't appear to shoppers until you accept.
**Can I be on multiple trails at once?** Yes. Your sale can appear on as many trails as different organizers create, as long as you accept each one.
**Do I need a PRO plan to create trails?** Check your plan details on the Pricing page. Trail creation is available on certain plans.
**What if a stop cancels after shoppers have already saved the trail?** Remove the stop from the trail dashboard. Shoppers who saved it get a notification that the stop has been removed. Update your trail description if the removal changes the route significantly.
**Can I run a trail every weekend?** Yes. Each trail is tied to a date range. Create a new trail for each weekend or event — or duplicate an existing trail and update the dates.
**How does FindA.Sale's own Trails team use this?** FindA.Sale sometimes creates and promotes featured trails in a metro area. These work the same way — the platform sends you a stop invitation, you accept, and your sale gets included in their curated route and promoted to the platform audience. You don't have to do anything extra.
---
Related guides
- [Walk a Treasure Trail (shopper side)](/guides/walk-a-treasure-trail)
- [Message templates and the built-in inbox](/guides/message-templates)
- [Run a sale across multiple locations](/guides/run-a-sale-across-multiple-locations)