Read Your Flip Report (price calibration over time)
Your Flip Report shows you how well you price items over time. It tracks items you've listed, what you priced them at, what they actually sold for (or didn't sell), and what similar items are selling for in the market. Use this data to get better at pricing and increase your profit margins. This guide covers how to read the Flip Report and what the numbers mean.
What the Flip Report shows
The Flip Report has four main sections:
**1. Your pricing accuracy** How often you price items correctly (match market value). This is shown as a percentage. Example: "72% accuracy" means 72% of your items sold at or above your listing price.
**2. Category performance** Breaks down pricing by item type:
- Furniture: 75% accuracy, average markup 15%
- Vintage: 68% accuracy, average markup 8%
- Collectibles: 82% accuracy, average markup 22%
- Jewelry: 91% accuracy, average markup 35%
This shows which categories you're good at pricing and which need work.
**3. Price vs. market** For items that sold, you see:
- Your asking price
- Actual selling price
- Market average for similar items
- Your margin (profit %)
Example:
- You priced a mid-century dresser at $150
- It sold for $165 (shopper offered more)
- Market average for similar dressers: $140–180
- Your margin: 10%
**4. Unsold items** Items that didn't sell, why (too high, not enough visibility, condition issues), and what the market price is for a similar version.
How to use the data
To improve pricing:
- If a category shows <70% accuracy, you're pricing too high. Drop prices by 10% next time.
- If you're consistently under market value, raise prices slightly (5–10%) to increase profits.
- If accuracy is >85%, you're pricing well—keep it up.
To spot trends:
- Vintage furniture selling well? Buy more at estate sales and auctions.
- Collectibles underperforming? Either raise quality standards or focus on common items instead.
- Jewelry selling fast? You have expertise here—consider focusing on this category.
To decide what to buy: Before you source items, check similar items in the Flip Report. If dressers sold well with 20% margins, hunt for dressers. If kitchen items sold at thin margins, focus elsewhere.
Common Flip Report sections
Suggested starting prices: Based on market data, the report recommends opening prices for similar items you might find. Example: "Vintage Pyrex mixing bowls: $12–18 (market avg $15, your recent average $13)."
Under-priced alerts: You priced something way below market. "Your 1970s lamp: $20 asking. Market average: $45–65. Consider repricing."
Over-priced alerts: You priced something above market and it didn't sell. "Your mahogany table: $200 asking, no bids. Market average: $120–150. Relist at $140?"
High-performer items: Categories where you consistently beat the market. "You're doing great with designer handbags (88% accuracy, 25% avg markup). Keep sourcing these."
Reading the data
Accuracy: The % of times you priced within 10% of where an item sold.
Markup: The difference between your cost and selling price. Example: You bought a dresser for $50, priced it $150, sold for $140 = 180% markup. (High markup is good as long as it sells.)
Sell-through rate: % of items you listed that actually sold. Example: 73% means 73 of every 100 items you list get bought.
Inventory velocity: How fast items sell. If collectibles sell in 8 days on average, but furniture takes 18 days, you know collectibles move faster (good for cash flow).
Common questions
My accuracy is 55%. What does that mean?
You're pricing items too high. Less than half are selling at or above your asking price. The market is telling you to drop prices. Try 10–15% lower and watch if accuracy improves.
The report says I'm under-priced on jewelry. Should I raise prices?
Yes, gradually. Raise prices by 5–10% on your next jewelry listings and monitor. If sell-through stays high, raise more. If items sit, revert to lower prices.
Why did an item sell for more than I priced it?
Shopper got excited and offered more (auction-style), or you listed it conservatively and it turned out more valuable than you thought. Good thing! Next time, price similar items higher.
The report says "unsold due to condition." What does that mean?
You listed a worn version of an item. Similar items in good condition sold fine. For next sale: either buy better condition versions, or price worn items lower.
How far back does the Flip Report go?
Your full history (all sales you've run on FindA.Sale). You can filter by date range, category, or sale.
Can I compare my pricing to other organizers?
No. The Flip Report is just your data. But you can see market averages (what similar items are selling for across all sales) and use that as a benchmark.
If I'm accurate 92%, do I need to change anything?
No. You're pricing well. Watch for any categories dipping below 85% and adjust slightly. Otherwise, keep doing what you're doing.
Tips for using the Flip Report
**Tip 1: Check quarterly.** Every few sales, review the report and spot trends. Adjust sourcing and pricing strategies based on what's working.
**Tip 2: Focus on high-velocity categories.** If your report shows "Vintage collectibles: 85% accuracy, 18-day sell-through," focus on finding more collectibles.
**Tip 3: Experiment with pricing.** Take one category and test raising prices 10%. Watch what happens. If sell-through stays the same, you found hidden profit.
**Tip 4: Use the report before sourcing.** Thinking about buying bedroom furniture at an estate sale? Check the Flip Report first. Are dressers selling well? What price range moves fastest?
**Tip 5: Compare seasons.** Summer vs. winter, holiday vs. regular—the report will show which items sell better in which seasons. Plan sourcing accordingly.
What good Flip Report metrics look like
Accuracy: 75%+ (you're pricing close to market value)
Sell-through: 65%+ (most items you list actually sell)
Margin: 20%–40% (healthy profit after costs)
Velocity: Items sell within 7–21 days (not sitting for months)
If your numbers are lower, you're leaving money on the table. Adjust sourcing and pricing.
Ready to put this into practice? Your next sale starts here.