Send sale updates to followers (and what to write)
Followers are shoppers who tapped Follow on your organizer profile or on one of your past sale listings. When you send them an update, it goes directly to their FindA.Sale inbox — no algorithm, no feed competition. This guide covers how to send an update, what to write, and how often to send without burning people out.
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What followers are
A follower is a shopper who opted in to hear from you specifically. They tapped the Follow button on your organizer profile or on a sale listing page. That means they have bought from you before, browsed your sales, or just liked what they saw.
Your follower count appears on the dashboard in the follower widget. Tapping that widget takes you to /organizer/send-update.
Followers receive updates in their FindA.Sale notification inbox. Depending on their settings, they may also get a push notification on their phone.
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How to send an update
- Go to /organizer/send-update, or tap your follower count on the dashboard
- Your active or upcoming sale is pre-selected — confirm it is the right one
- Type your message in the text field (see "What to write" below)
- Tap **Preview** to see how it looks before sending
- Tap **Send to followers**
That is it. All followers who have notifications on receive the message. You will see a confirmation with how many followers it was sent to.
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What to write
Good updates are specific. Bad updates are vague.
**Good:**
- "New furniture added Wednesday — dining table, 6 chairs, and a dresser set. Sale runs through Sunday."
- "Added 3 boxes of vintage kitchen items this morning. Prices dropped on remaining tools."
- "Preview day tomorrow, Thursday 4–6pm. First look before the public sale Friday–Saturday."
**Bad:**
- "Come check it out!"
- "Lots of great stuff still available."
- "Don't miss it!"
The difference is that good updates give shoppers something concrete to decide on. A shopper who sees "vintage kitchen items added" knows whether that is worth a trip. A shopper who sees "come check it out" has nothing to go on.
Write like you are texting a regular customer. One to three sentences. Specific items or categories. Dates and times if anything changed.
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What makes a good update vs. a bad one
| Good update | Why it works | |-------------|-------------| | "Furniture added — bedroom set, two end tables, full-length mirror. Sale ends Sunday." | Names specific items. Gives a deadline. | | "Prices cut on everything in the tool section. Come early Saturday." | Signals urgency. Tells them when to show up. | | "Preview Thursday 5–7pm for followers only." | Exclusive access. Strong reason to act. |
| Bad update | Why it does not work | |------------|---------------------| | "Still lots of stuff!" | No specifics. Gives no reason to come. | | "We had a great first day, thanks everyone!" | Recap, not a call to action. No reason to read. | | "Check the website for updates." | Sends people away without telling them why. |
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How often to send
**2–3 updates per active sale is the right range for most sales.**
A typical schedule:
- **Opening announcement** — send the day before or morning of your first day
- **Mid-sale update** — send when you add new items, cut prices, or have something specific to announce
- **Final day reminder** — send the morning of your last day with a "last chance" note
Do not send updates just to send them. If nothing has changed, skip the update. Followers who get empty updates stop opening them.
For sales longer than a week, you can send one additional update if there is a genuine reason — a new batch of items, a price drop day, a preview event.
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Preview before sending
Always tap **Preview** before you send. The preview shows exactly what followers will see in their inbox — your message, your sale name, the date, and a link to the listing. Check for typos and confirm the sale details look right.
You cannot unsend an update once it goes out. The preview step takes 10 seconds and catches most mistakes.
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Common questions
**Who gets the update — just followers of this sale, or all my followers?**
All followers of your organizer profile receive the update, plus anyone who followed this specific sale listing. Both groups are included.
**Can I target only certain followers?**
Not currently. Updates go to all followers. If you want to communicate something to a specific shopper, use the direct messaging feature instead.
**What if I do not have many followers yet?**
Send updates anyway. Follower counts grow over time as more shoppers find your listings. Every update you send reaches whoever follows you at that moment, and the habit of sending good updates is worth building early.
**Can I schedule an update to send later?**
Not yet. Updates send immediately when you tap Send. If timing matters, set a reminder on your phone and send manually at the right time.
**Will followers get annoyed if I send too many?**
Yes, if the updates have nothing concrete in them. Followers who receive 5 vague updates in 3 days will stop paying attention. Keep updates specific and under 3 per sale and most followers stay engaged.
**What does the follower count on my dashboard mean?**
It is the number of shoppers currently following your organizer profile. It updates in real time as people follow or unfollow. Tapping it opens /organizer/send-update.
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Related guides
- [The promote page: share your sale on 8 platforms](promote-page.md)
- [Built-in share cards: pick a theme and post it](share-cards.md)
- [Set up your brand kit (logo, colors, and storefront URL)](brand-kit.md)