Send Sale Updates to Followers (and what to write)

Before the sale:

• "Sale starts tomorrow! We're open 8 AM–5 PM Saturday."
• "New furniture just added to the online catalog — check it out before you come in."

During the sale (if it's multi-day):

• "We're open today until 3 PM. 30% off everything in the kitchen section."
• "Just priced 50+ new items. Everything from vintage lamps to office furniture."
• "Rain or shine — we're open for 2 more hours! Last chance for Saturday deals."

Final day / Last few hours:

• "Final day! Everything half-off starting at 2 PM."
• "Just 4 hours left. All clothing now $2 each. Don't miss out."

After the sale (builds reputation for next time):

• "Thanks for stopping by! We sold out of furniture. See you next month."
• "Huge success — thanks to everyone who came. Next estate sale announcement coming soon."

**Keep it short.** Followers scroll fast. One or two sentences max, plus a call-to-action.

**Lead with the news.** "30% off this afternoon" is better than "We hope you're having a great day at our sale!"

**Be specific.** "Everything is 50% off" is stronger than "Great deals today."

**Use urgency strategically.** "4 hours left" or "Final day" works for last-minute pushes. Overuse urgency and people tune it out.

**Avoid marketing jargon.** Skip "seamless shopping experience" or "amazing deals." Write like you're talking to a neighbor: "Lots of great furniture at fair prices. Come check it out."

**Include one clear action.** "See directions," "Browse online," "We're open till 5 PM" — give them one reason to engage now.

Opening day: "We're open NOW until 5 PM! Furniture, kitchen items, and tons of vintage finds. Address: [address]. First come, first served."

Mid-sale flash deal: "Surprise: Everything in the back bedroom is now 40% off. Don't miss it — sale ends at 3 PM today."

Second day / Extended sale: "You asked — we're staying open Sunday! Same time (8 AM–5 PM), same great deals. Can't wait to see you."

Final-day urgency: "Last chance today. We're open until 4 PM and everything's discounted. Don't wait."

Post-sale thank you: "Sold out! Thanks for making this estate sale a huge success. Next sale announcement in 2 weeks."

**Step 1: Open Send Updates.**

In your organizer dashboard, click **Followers** or **Manage Sale** → **Send Update**.

**Step 2: Write your message.**

Type your update. Preview how it looks. Keep it to 100–150 words.

**Step 3: Choose who to send to.**

• **All followers:** Everyone who's saved your sale.
• **First-time shoppers:** People visiting for the first time.
• **Returning shoppers:** People who've bought from you before.
• **Specific segment:** Based on interests, price range, or category preference (if available).

**Step 4: Pick a time.**

• **Send now:** Immediate.
• **Schedule:** Pick a date and time. Useful for "final-day" messages — schedule for the morning of.

**Step 5: Send.**

Review one more time, then send.

**How often?** 2–3 updates for a single-day sale is too much. 1 update (opening or mid-sale flash deal) is perfect. For a 3-day sale, send 1–2 updates per day max.

Best times: Early morning (8 AM before work) and early afternoon (1 PM during lunch break) get the most engagement. Avoid late evening.

**Don't spam.** Followers unsubscribe if they get too many messages. Every update should have a real reason (sale timing, special offer, or closing reminder).

If your followers list is segmented:

• **Price-sensitive shoppers:** Emphasize discounts. "Everything 30% off today."
• **Category-focused shoppers:** Highlight relevant items. "New furniture added — check the dining room section online."
• **Regular buyers:** Appreciate them. "Thanks for shopping with us regularly! Early-bird pricing for you tomorrow morning."