Yard Signs and QR Codes: Print, Place, Track
Yard signs are your most visible on-the-ground advertising. A sign at the end of your street or intersection can drive dozens of shoppers. Pair it with a QR code linking to your online catalog, and you can track exactly which sign brought each shopper in.
How it works
**Print and place yard signs.**
- Go to **Print Kit** → **Yard Signs**. Design a sign with your sale date, time, address, and any eye-catching phrase ("HUGE ESTATE SALE," "Everything Must Go").
- Download and print on cardstock or have a print shop produce vinyl signs (more durable for multi-day sales).
- Place signs at key intersections near your sale venue — especially where shoppers turn to find you.
**Add a QR code to the sign.**
- The sign template includes an optional QR code field. The code links to your online catalog or a hold/contact form.
- When a shopper scans the QR code, they land on your sale page where they can browse, place holds, or get directions.
**Track which sign drove interest.**
Each sign can have a unique QR code (or the same code for all signs). When you generate analytics, you see how many scans came from your signs, which tells you which physical locations worked best.
Where to place yard signs
High-traffic intersections: Place signs where shoppers will turn to reach your address. If your sale is on Maple Street, put a sign on the main road two blocks away pointing to Maple.
Directional chain: For larger sales, place signs leading into the neighborhood. First sign at major intersection: "Estate Sale This Way →" Second sign: "Estate Sale 2 blocks →" Third sign: Right at your address.
Parking lot or entrance: A large sign at the parking lot or house entrance confirms shoppers they've found the right place.
QR code strategy
One code for all signs: Simple. Everyone scans the same code, which lands on your sale catalog. You don't know which sign drove the traffic, but you know people are using the signs.
Unique code per sign: More work to generate and track, but data is rich. You learn "the sign at Oak and 5th brought 40 scans; the sign at Main and 2nd brought 15." Next time, invest more in high-performing locations.
Common questions
Can I reuse yard signs from a previous sale?
Yes. Edit the date and details, print new overlays or create new signs. Branded signs with your sale name are even more reusable.
How far ahead of the sale should I post signs?
3–5 days. Too early and shoppers forget. Too late and you lose last-minute walk-ins. For a Saturday sale, post Wednesday evening or Thursday morning.
What if shoppers don't scan the QR code?
That's fine. The sign works as a traditional "Sale This Way" marker. The QR code is a bonus for tech-savvy shoppers. Either way, they find you.
Can I use the same QR code on flyers and yard signs?
Yes. Same code, same destination. But you won't be able to distinguish traffic sources (flyer vs. yard sign) from the data.
How durable should my signs be?
Paper/cardstock works for one-day sales. Vinyl or plastic works for multi-day sales where weather matters. For reusable signs you'll use repeatedly, vinyl is worth the investment.
What if someone steals or damages a sign?
Post replacements or adjust location. For valuable signs, put them up the night before and take them down immediately after your sale.
Ready to put this into practice? Your next sale starts here.