The Promote Page: Share Your Sale on 8 Platforms

The Promote page pulls your sale details (dates, address, featured photos, category) and generates pre-written posts tailored for each platform. You can edit each one before posting — adjust the message to match each platform's style.

Available platforms:

1. Facebook (personal feed or group post)
2. Nextdoor (neighborhood app)
3. Instagram or Twitter/X (image + caption)
4. Craigslist (listing post)
5. Email (email newsletter or direct email)
6. Text/SMS (if connected)
7. TikTok (short video share)
8. Pinterest (for unique/collectible items)

You don't have to use all eight. Pick the ones your target shoppers actually use.

**Step 1: Go to the Promote page.**

In your organizer dashboard, click **Promote** or **Share Sale**. You'll see your sale details pre-filled: address, dates, category, featured photo.

**Step 2: Choose platforms.**

Select which platforms you want to post to. Each platform has a preview of how your post will look.

**Step 3: Customize the message (optional).**

For each platform, edit the pre-written copy:

• **Facebook:** "Join us for a huge estate sale! 500+ items including furniture, jewelry, and vintage finds. Sat 8 AM–5 PM."
• **Nextdoor:** "Neighbors, we're holding a yard sale this Saturday! Close-by at [address]. Great prices on gently used items."
• **Instagram:** Shorter, more casual. "✨ Yard sale Saturday at [address]! Vintage finds, furniture, more. 8 AM–5 PM. Link in bio."
• **Craigslist:** Longer form. Full description, all details, clear what you're selling.

**Step 4: Add or upload photos.**

Most platforms support photos. Use your best item photos to grab attention. Avoid generic placeholder images — specific, colorful items get more clicks.

**Step 5: Review and post.**

Preview each post. Make sure dates, times, and address are correct. Then post directly from the Promote page or copy the text and post manually.

Facebook:

• Post to your personal feed AND relevant local groups (Yard Sales, Buy/Sell/Trade, Community Marketplace, neighborhood groups).
• Repost 3–5 days before your sale as a reminder.
• Adjust tone for different groups: family-friendly tone for "Neighborhood Buy/Sell," casual tone for "Yard Sale Freebies & Finds."

Nextdoor:

• Nextdoor users are highly local and often serious shoppers. Keep the message professional and clear.
• Include your exact address so they can see the distance immediately.
• Mention standout categories (furniture, jewelry, vintage) to set expectations.

Instagram:

• Use hashtags: #yardsale #estatesale #shoponline #[yourcity] #secondhand
• Post a carousel (multiple photos) of your best items, not just one.
• Use Stories to announce updates mid-sale ("Still open! 2 hours left!" or "50% off starting now!").

Craigslist:

• Longer, detailed posts work here. Describe the type of sale, what you're selling, what to expect.
• Mention "no early birds" or "early birds OK" to manage foot traffic.
• Update the post mid-sale if you want to extend or add surprises.

Email (if you have a shopper mailing list):

• Short, friendly subject line: "Yard Sale This Saturday — You're Invited!"
• Highlight why *they* should come: "Finding lots of items you mentioned" or "New consignment furniture from your favorite vendor."

**Craigslist + Nextdoor + Facebook = core trio.** If you're short on time, focus on these three. They reach the most local shoppers.

If your online catalog is linked from your promote posts, you can see which link got clicked most often. This tells you which platforms your shoppers use.

Example: If you post on Facebook, Nextdoor, and Craigslist, and 60% of clicks come from Nextdoor, you know where your audience is. Next sale, prioritize Nextdoor.