Set Up Your Brand Kit (logo, colors, custom storefront URL)
Your Brand Kit is where you define how your sales look and sound. Upload your logo, pick your brand colors, and claim a custom storefront URL. Everything from your share cards to your printed labels will use these brand assets, making your sale look polished and recognizable.
Why set up a Brand Kit
A consistent brand makes you memorable. Shoppers see your logo on flyers, labels, and online listings — it signals that you're organized and professional. A custom URL (like "finda.sale/your-shop-name") is easier to remember and share than a generic link.
Step-by-step setup
**Step 1: Go to Brand Kit.**
In your organizer dashboard, click **Settings** → **Brand Kit** or **Brand & Customization** → **Brand Kit**.
**Step 2: Upload your logo.**
- Click **Upload Logo**.
- Choose a square image (PNG, JPG, or SVG). Minimum 200x200px, ideally 500x500px.
- Your logo will appear on your online catalog, share cards, and printed materials.
- Upload a white-background and a transparent-background version if you want flexibility for different uses.
Pro tip: A simple text logo (just your name in a clean font) works fine if you don't have a graphic logo. Use a tool like Canva to design one in 5 minutes.
**Step 3: Set your brand colors.**
- Pick your **primary color** (most-used color in buttons, headings, links). Examples: navy blue, forest green, burgundy.
- Pick your **secondary color** (accent, less-used). Examples: gold, coral, light gray.
- Pick your **background color** (usually white or light gray).
These colors will appear on your storefront, share cards, and printed materials. Stick to 2–3 colors max so your brand feels cohesive.
Avoid: Neon or hard-to-read color combinations. Test on both desktop and mobile to ensure readability.
**Step 4: Choose your brand voice (optional).**
Select a tone that matches your sale style:
- **Friendly & Fun:** For yard sales, consignment, and casual markets.
- **Professional & Clean:** For estate sales and high-end antiques.
- **Vintage & Quirky:** For retro finds, thrift, and eclectic collections.
This affects the language and feel of your share cards and default messages.
**Step 5: Claim your custom storefront URL.**
Your organizer account gets a unique URL (e.g., finda.sale/your-name-garage-sale-2026). You can customize this:
- Click **Customize URL**.
- Type your desired URL slug (e.g., "your-shop-name" or "estate-sales-grand-rapids").
- Check if it's available. If taken, try a variation.
- Save. Your shoppers can now find you at finda.sale/your-shop-name.
Use your Brand Kit everywhere
Once set up, your Brand Kit is used automatically:
- **Online catalog:** Shoppers see your logo and colors when they visit your sale page.
- **Share cards:** When you generate a share image for social media, your colors and logo appear.
- **Email:** Any emails from your sale use your brand colors and logo.
- **Printed labels and flyers:** Your logo and colors appear on downloadable printables.
- **Receipts:** If you use digital checkout, receipts include your branding.
Advanced: Multiple storefronts
If you run frequent sales, you can create a consistent brand across all of them. Use the same logo and colors so shoppers recognize you immediately.
Alternatively, if you want different vibes for different sale types (formal estate sales vs. casual yard sales), you can customize per sale while keeping your core logo consistent.
Common questions
Can I change my colors after I've set up my sale?
Yes. Your Brand Kit applies to new materials (share cards, flyers) going forward. Already-printed materials won't update, but digital share cards will.
What if I don't have a logo?
Use your name in a clean, bold font. Or go to Canva.com (free or $13/year) and search "logo" to find templates. Spend 10 minutes customizing and you have something professional.
Can I use multiple logos?
You can upload one primary logo in the Brand Kit. If you want variations, design them as separate files and swap them out as needed. But one consistent logo is better for brand recognition.
What file format should my logo be?
PNG (transparent background) is ideal. JPG (white background) works too. SVG (scalable) is best for print. Avoid TIFF or old formats.
Can shoppers find my custom URL directly, or do they need a link?
Both. You can share your custom URL directly (finda.sale/your-shop-name) or share a link. The custom URL is easier to remember and more professional.
What if someone else already has the URL slug I want?
Try a variation: "your-shop-name-grsale" or "your-shop-name-2026". Shorter is better for sharing, but specificity helps too.
Can I brand my printed materials with my Brand Kit logo?
Yes. When you download flyers, labels, or share cards, your Brand Kit logo and colors are included automatically.
Should I include my contact info in my logo?
No. Keep the logo clean (just a mark or name). Put contact info separately on your sale page or business card.
Can I change my brand colors seasonally?
You can, but consistency is better for recognition. If you want seasonal flair, save it for event-specific materials (flyers, share cards). Keep your core brand colors stable.
Ready to put this into practice? Your next sale starts here.