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Treasure Trails (Organizer Side): Build a Multi-Stop Route

For OrganizersUpdated May 10, 2026
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A Treasure Trail is a route connecting multiple sales or locations in one visit. You list each stop, shoppers follow the map and visit all of them in order, and everyone benefits: shoppers get more inventory to browse, and you (and other organizers on the trail) get concentrated foot traffic. This guide covers how to create a trail, add stops, set the route order, and manage it during the event.

How it works

**1. Create a new trail** Go to your sales dashboard and tap "Create a Trail." Give it a name: "Downtown Estate Sales Saturday," "Neighborhood Yard Sale Crawl," "Consignment Stops," etc.

Set the date and time when the trail starts (when the first stop opens).

**2. Add stops to the trail** You can add:

  • Your own sales
  • Other organizers' sales (they must opt in to be included)
  • Permanent locations (if you're organizing a consignment loop or flea market tour)

For each stop, you enter:

  • The location (address or landmark)
  • Order number (1st stop, 2nd stop, 3rd stop, etc.)
  • Time that stop is open
  • A brief description of what's there ("Vintage furniture and kitchen," "Jewelry and collectibles")
  • Parking info (optional—if parking is limited or paid, shoppers should know)

**3. Set the route** The app orders the stops geographically so shoppers have an efficient route. You can reorder manually if you want a specific flow (e.g., start at the biggest sale, end at the smallest).

**4. Publish the trail** Once you've added stops and set the order, publish it. The trail appears on the FindA.Sale map. Shoppers can:

  • View the entire route
  • See all stops with descriptions
  • Get turn-by-turn directions between stops
  • Track which stops they've visited

**5. Manage the trail during the event** Check in on the app to see:

  • How many shoppers have joined the trail
  • Which stops are getting the most traffic
  • When the peak hours are

You can send messages to trail participants (e.g., "Stop 3 is about to close—hurry if you want to go!").

**6. End the trail** When the event is over, mark the trail as closed. Shoppers can no longer join, and the trail is archived for your records.

Why run a trail

For you:

  • You attract shoppers who might not have found your sale alone
  • You build relationships with other organizers
  • You share marketing costs (one post, multiple sales benefit)

For shoppers:

  • More variety in one trip
  • Guaranteed parking and locations they can trust
  • Curated experience (themed trails: "Furniture," "Fashion," "Collectibles")

For the organizer community:

  • Increased overall foot traffic to the area
  • Shopper loyalty (they know where to find you next time)

Common setup patterns

**Pattern 1: Weekend estate and yard sale crawl** Organizers in the same city all schedule sales on Saturday. Create a trail connecting them geographically. Market it as "Spring Estate Sale Route" or "North Side Crawl." Shoppers visit 4–6 stops in one morning.

**Pattern 2: Consignment store loop** Consignment shops or resellers in a neighborhood coordinate inventory and timing. Create a trail. Shoppers visit all consignment stops in order, knowing each has a different specialty.

**Pattern 3: Flea market multi-day event** A flea market runs Friday–Sunday with different vendors each day. Create three trails (one per day) showing shoppers which vendors are available when.

**Pattern 4: Seasonal themed trail** Example: "Summer Furniture Route" connecting estate sales with outdoor pieces. Or "Jewelry Trail" connecting antique dealers and consignors.

Tips for success

**1. Choose stops close together.** If stops are 20+ minutes apart, shoppers get fatigued. Aim for 5–15 minute drives between stops.

**2. Balance the stops.** Mix big sales with smaller ones. If one stop is a 500-item estate sale and the next is 20 items, shoppers know what to expect.

**3. Stagger opening times slightly.** If all stops open at 8am, you'll get overwhelming crowds at 8:01. Offset by 30 minutes: first stop 8am, second 8:30am, third 9am. Spreads the traffic.

**4. Communicate the full route.** Include the trail map and all stops in your marketing. Shoppers want to know the whole journey before committing.

**5. Have parking info ready.** If parking is limited, tell shoppers where to park at each stop. This prevents frustration and keeps them in the loop.

**6. Update shoppers mid-event.** Send a message when a stop is closing in 1 hour. Send another when a stop is full (if it gets crowded). Keep it light and helpful.

Common questions

Do I have to participate in a trail if I'm on it?

No. Other organizers can create a trail that includes your sale. You can accept or decline. If you accept, you're part of the marketed route. If you decline, you're listed but marked "independent."

Can I remove a stop from a trail once it's published?

Yes, but it's better to give shoppers notice. Message the trail participants: "Stop 3 has closed early—we recommend visiting Stop 2 instead." Then remove it from the route.

What if a stop cancels after the trail is live?

Remove it and message the trail participants. Most will understand; life happens.

How do I know if the trail is working?

Check your POS data at settlement. Are you selling more than usual? Check your shopper messages—did people mention the trail? You can also ask: "Did you find us through a Treasure Trail?" in a post-sale survey.

Can shoppers share a trail with friends?

Yes. The trail is public on the map. Shoppers can share the link, post it, or tell friends to search for it by name.

How many stops is too many?

3–6 stops is ideal. More than 8, and shoppers get overwhelmed and might skip stops. Less than 3, and it's not really a "trail"—just a couple of independent sales.

Can I run a trail solo?

Yes, if you own multiple locations or have one big complex where shoppers move between sections. But the trail feature is designed for multiple organizers, so partner trails usually work better.

Ready to put this into practice? Your next sale starts here.

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